SUBMITTED BY: Sean Altman LOCATION: Savonlinna, Finland (2009)
Branding is everything in the business world, and the name of this supermarket was an instant turn-off for musician Sean Altman and his adorable daughter Ruby. “I uncovered no white supremacist groceries in there,” he says. “Although they did have a sale on white sheets with pre-cut eye holes.”
There are actually four K’s on this Finnish market, but when Altman first approached he was baffled to see three. He still has no idea what the KKKK acronym means.