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12
Jan '13

Ice Cream Hugger

South of the Border's Pedro wants you to indulge your lust for lactose!

SUBMITTED BY: Brian Henderson and Anne Donelan   LOCATION: I-95, Dillon, South Carolina

Anyone who has ventured on a Florida roadtrip from any East Coast destination can attest to the marketing power of the South of the Border truck stop, a.k.a. “America’s Favorite Highway Oasis.”

It’s relentless Beat Down Marketing, pummeling you with billboard updates every mile a la the “100 Bottles of Beer” song. You’re now 39 miles away… You’re now 38 miles away… 37, 36, 35.

When the attack on your senses finally stops, who wouldn’t want to hug the nearest ice cream?

(Freelance photojournalist and cameraman Brian Henderson is a prolific contributor to Tacky Tourist Photos, filing dispatches spanning from San Francisco’s scrumptious Golden Gate Bridge to Uganda’s magical Equator line).

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